One of the main benefits of skims is that it offers sizes that are designed to fit women of all shapes and sizes. This is especially helpful for women who are often left out of the fashion world and don’t find brands that cater to them.
Another benefit of skims is that it also offers a variety of shades. This is important because a lot of the time only black and nude are offered when it comes to shapewear.
Despite being a high-end brand, Skims offers a wide variety of sizes and shades that extend and complement the natural skin tone of customers. This is a huge win for anyone who wants to wear shapewear, but has a difficult time finding affordable options.
Founded by Kim Kardashian and her sisters Emma Grede and Jens Grede, Skims is an American shapewear brand that offers a range of sizes, colors, and styles. The brand also focuses on body positivity and inclusivity and practices inclusive sizing.
The brand has an extensive line of shapewear, bras, panties, and loungewear. Its “solution short,” a high-rise stretch woven pair of underwear that’s perfect for adding some support under thigh-high slit dresses, is one of its standouts. It’s also incredibly comfortable.
Skims is a brand that embraces inclusivity in all aspects from color ranges to sizing. They offer merchandise in sizes from XXS to 5X, which is a huge plus for women of all body types!
This makes their merchandise feel more inclusive than many other shapewear brands. For example, they have a wide variety of skin tones available and their fit shorts are perfect for wearing underneath thigh-high slit dresses.
They also have a lot of buttery soft basics that are designed to stretch. This allows them to fit almost double their original size, which helps them be more form fitting and comfortable.
Another big plus is that Skims products are not padded, which means that they feel like they’re just another piece of clothing you have in your closet. They’re also very high waisted, which means that they don’t make you look like you have a lot of loose skin. They also don’t cling, which means that they can be worn under clothing and will still be comfortable.
Founded by Kim Kardashian and modeled by a star-studded crew of celebrity endorsers, Skims is one of the most innovative shapewear brands on the market. Taking on the dominant player in the industry, Spanx, Kardashian’s line has reimagined shapewear with a wide range of shades and sizes in mind.
To make things even more interesting, the brand has recently expanded into loungewear and sleepwear, a new category for them. It’s all part of their commitment to providing the best possible experience for their customers, as well as to boosting brand recognition in the process.
Considering all this, it’s no surprise that we think Skims has the potential to be a great retailer with Leap. Their product and audience are both in the right place, and they know what a modern ecommerce retail shopping experience should look like. They also have the resources to deploy their strategy in a way that will scale at a fast pace and minimize the risks of opening up retail stores on their own.
It’s Easy to Wear
Unlike other shapewear brands, Skims has a variety of options that cater to women of all sizes and skin tones. Its solutionswear range includes items for the tummy, butt, waist, and thighs.
It also offers bras, non-shaping underwear, and maternity shapewear. It even has a cotton line that includes bralettes, bodysuits, and pants.
One of the best things about Skims is that it’s so easy to wear. It looks and feels like regular underwear, but it has the added benefits of giving you a boost in confidence.
Kim Kardashian West’s cult-followed shapewear brand has already generated a flurry of buzz since it launched in September 2018. It’s made cameos in Billie Eilish videos and filters into TikTok clips. And the price point is more affordable than other high-end brands, which is a big deal for any woman on a budget.